Maria Viszoczki - Marketing professional

Tag cloud

SEO call_to_action SEM blogger post CMO advertising target_group PR Media Television c2c video customer loyalty_program demographics conversions data_visualization database b2c analytics search_engines website keyword pagerank cell_phone credit_card Internet linkedin facebook b2b marketing consumer landing_page google online_marketing Twitter business infographics crowdsourcing social_media social_network smo Search

Marketing blogs I like best

Main » 2011 » June » 05

French broadcasting officials are saying "non” to any mentions of Facebook or Twitter on television. Pourquoi? - asks All Facebook.

Some say it’s the French being French, that is, expressing resentment toward the Anglo-Saxon culture of their neighbors across the pond.

But the decision to halt all mentions of phrases such as, "like us on Facebook,” appears to stem from a rather obscure 1992 French law banning clandestine advertising on television.  Seems that the French believe that encouraging the liking or following of brands on certain social networks would squash all of those other social networks competing for attention.

Christine Kelly, a former French television anchor and spokesperson for the French broadcasting authority tried to explain the decision by saying it "would be a distortion of competition” to "give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition.”

Views: 663 | Added by: Maria | Date: 2011-Jun-05 | Comments (0)

Who is online?

Total online: 1
Guests: 1
Users: 0

Entries archive


«  June 2011  »