Personal details
First name / Surename: Maria Viszoczki
Country: Hungary
City: Salgótarján
Nationality: Hungarian
E-mail: mviszoczki@gmail.com
Web (HU): viszoczki.hu
Web (EN): mariablog.ucoz.com
Languages
hungarian (first language), english (good knowledge), polish (good knowledge), russian (basic knowledge)
Skills and competences
- More than 8 years marketing experience in medium-sized business environment
- More than 5 years online marketing experience in medium-sized business environment
- More than 4 years experience in business use of social media and use blogs and other SM channels to grow businesses
- Excellent written and oral communication skills in hungarian language
- Copywriting skills and grammar knowledge in hungarian language
- Understand eastern european B2B and B2C customer preferences
- Comprehensive knowledge of the hungarian online market
- Ability to work independently, on a basis of a remote working
- Ability to work in an international team
Marketing experiences in
- managing, coordiantion and briefing external agencies, follow-up of advertising activity’s effectiveness, media strategy planning
- monitoring and controlling campaign budgets, preparing regular reports, analysis of campaign results, market and consumer trends, brand performance
- keeping in touch with internal and external partners, online promotional partners
- development and implementation of corporate brand and brand communications strategy
- conducting customer satisfaction survey, carrying out crisis communications
- planning, organizing and executing company’s ATL and BTL marketing activities, new product launches, generating new sales leads
- analysis of market-, competitor-, consumer- and brand data, monitoring competitors activity and follow up the market trends
- development, tracking and reporting of brand strategies, yearly and monthly activity- and media plans, yearly B2B and B2C marketing communication plan
- coordination market research projects for the hungarian market
Online marketing proficiencies in
- planning, organising, developing, tracking, control, analyse and evaluate results of online marketing activities
- planning, organising, developing, tracking, control, analyse and evaluate results of social media activities
- monitoring and analyze online marketing campaigns
- monitoring blogosphere, forums
- implementing affiliate programs
- tendering for developing new sites, rebuild sites
- writing briefs, mediate between clients and developer companies
- drawing up wireframes, designs for sites
- carrying out usability, and functionality tests on sites
- website audit
- copywriting static pages, landing pages, microsites
- writing web content and improve web pages from a SEO point of view, coordinate search related activities
- carrying out link building strategies for increasing organic search results
- analyzing visitors traffic in Google Analytics and other web analytic softwares
- increasing visitor's number by executing cooperation with additional online sites
- generating new sales leadsmanaging promotional activities in social media (via RSS feed, videos, pictures, corporate blog, Twitter channel, Facebook account)
- supporting via online channels (forums, corporate blogs, e-mail newsletters)
Computer / IT skills and competences, routin in using
- Office softwares (MS Office, Open Office, etc.)
- Corel Draw Graphic Design software
- Open source and individually created content management systems
- Newsletter softwares
- Web analytic services and softwares
- Basic HTML / CSS editing skills
Career history
- 3 years of experience as an independent online marketing consultant (2008 - 2011)
- 3 years of work experience as an online marketing manager at medium-sized businesses, franchise businesses and adult education (2006 - 2009)
- 6 years of work experience as a marketing manager at medium-sized businesses and franchis businesses (2003 - 2009)
- 3 years of management experience in public education (1999 - 2002)
- 5 years of teaching experience in public (primary and secondary) education (from 1988 with interruptions)
Experienced in the fields of
- marketing consultancy
- retail marketing, wholesale marketing, franchise network marketing strategies
- pharmaceutical marketing, healthcare marketing
- compliance and adherence programs
- agricultural and chemical marketing
- project management
- online marketing, social media marketing
- search engine marketing (SEM), search engine optimizing (SEO)
- social media optimizing (SMO)
- news website design, tendering, testing, auditing websites
- change management, crisis communication
- online marketing for adult educational institutions
- online marketing for language schools
- corporate trainings, e-learning methods
- marketing for nonprofit organizations
- marketing communication for European Union projects
Education and training
College degree (certification)
- related to marketing and online marketing
Bachelor's degree (BA)
- related to fine arts, sciences, communication, psychology and teaching
Master's degree (MA)
- related to fine arts, art history, exhibition and fine art management
Experience of working in an international environment
Ethnographic Museum - Krakow, Poland
Museum of Archaeology - Krakow, Poland
Academy of Fine Arts - Krakow, Poland
Scholarships
Ministry of Culture and Education (Budapest)
Ministerstwo Kultury (Warsaw)
Soros Fund (Budapest)
Mianowski Fund (Warsaw)