"Science may have found a cure for most evils; but it has found no remedy for the worst of them all - the apathy of human beings.” - Helen Keller


Facebook. Half a billion people - writes UnMarketing in his blog.  One of the greatest things to come out of the Internet for many reasons, without it there would be so many social media consultants that would go hungry and have to go back to shilling "video email!” from 1998.

The biggest threat to Facebook and it’s success isn’t a change in format, structure or infrastructure. It’s user apathy. And more specifically when it comes to Facebook for business, event apathy.

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"Note this post is about how ridiculously amazing I’ve been treated by a company, but fair disclosure, I got an awesome compensation package to be part of their campaign. Seriously, cash and ice cream. Cash. Ice cream. Ya, amazing."

There are countless blog posts online about how out of touch PR people are with trying to reach influential bloggers/social media types. From mass-emailed blind press releases to not understanding how social media really works.

UnMarketing has a story that is the opposite.

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