An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.

With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.

Developing a high-converting landing page requires testing to understand the right mix of features and content to achieve the intended results. No marketer can ensure optimal performance from a landing page without proper testing.

To this point, let’s consider the following reasons and areas to test when creating effective B2B landing pages:

1. Proof
2. Give customers a vote
3. Elements to test:

Headlines
Content
Graphics
Layout/Templates
Bullet Points
Call to Action
Fulfillment
Thank you page

More details: blog.marketo.com