An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.
With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.
Developing a high-converting landing page requires testing to understand the right mix of features and content to achieve the intended results. No marketer can ensure optimal performance from a landing page without proper testing.
To this point, let’s consider the following reasons and areas to test when creating effective B2B landing pages:
1. Proof 2. Give customers a vote 3. Elements to test:
Headlines Content Graphics Layout/Templates Bullet Points Call to Action Fulfillment Thank you page