At search engine marketing conferences speakers are often asked for advice on how to hire people for in-house search engine marketing jobs.
Usually over lunch a business owner turns to them and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need to hire somebody to do this, but how do I do that? Or, how did you get your job?
Have an honest debate with yourself about comfort level - ask yourself these questions:
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- How well do you trust yourself to manage an in-house hire and know what they need to do?
- Could you learn more by starting off with an agency and pushing them to increase your education level?
- Do you feel like you eventually will want this role in-house and are willing to put in the time to educate and train in-house?