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How To Hire A Great In-House Search Engine Marketer? (Or Not)
At search engine marketing conferences speakers are often asked for advice on how to hire people for in-house search engine marketing jobs.
Usually over lunch a business owner turns to them and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need to hire somebody to do this, but how do I do that? Or, how did you get your job?
Have an honest debate with yourself about comfort level - ask yourself these questions:
How well do you trust yourself to manage an in-house hire and know what they need to do?
Could you learn more by starting off with an agency and pushing them to increase your education level?
Do you feel like you eventually will want this role in-house and are willing to put in the time to educate and train in-house?