The bedrock of conversion rate improvement is testing - wrote Search Engine Land. However - says - testing is almost always easier said than done. You might lack the technical or executive support to implement a test program. A test or series of tests might already be in the works, but you’re sitting on your hands while the data is being collected.

What can the motivated marketer do to improve conversions today?

1. Remove One Unnecessary Web Page Element
   
   
2. Reduce The Load Time Of One Page
   
   
3. Add One Call To Action To Your Thank You Page
   
   
4. Replace One Block Of Text With Bullet Points
   
   
5. Use Analytics To Uncover One Actionable Insight

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