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Main » 2011 » August » 9 » Community? We Don't Need No Stinkin' Community!

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5:47 PM Community? We Don't Need No Stinkin' Community!

"We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.” This kind of mentality may appall you, but it is sadly all too common among B2B organizations. At first glance, an online community may seem like a lame ploy to add a unique branded B2B social media aspect to your website, but it’s actually the best thing to come to Support since online chat! Basically, a B2B online community consists of a collection of people online sharing knowledge and perspectives with one another. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. Why having an online community is an essential component of a successful revenue engine? Some reasons: * Support * Customer loyalty * Collaboration * Gaining Insights Read full article: blog.marketo.com

1 2 3 4 5 Added by: Maria | Tags: social_media, loyalty_program, customer, social_network, consumer | Rating: 0.0/0

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