Millions of dollars are spent developing and launching new products each year, but the reality is only 10 percent will succeed. While this has been the accepted norm and considered the "cost of doing business,” a new approach unveiled at Nielsen’s U.S. Consumer 360 conference improves the likelihood of new product success to 75 percent.


What are the 12 steps of consumer adoption?


1. Distinct Proposition
2. Attention Catching
3. Message Connection
4. Clear Concise Message
5. Need/Desire
6. Advantage
7. Credibility
8. Acceptable Downsides
 9. Findability
10. Acceptable Costs
11. Product Delivery
12. Product Loyalty


Read the full article at blog.nielsen.com