Maria Viszoczki - Marketing professional

Tag cloud

SEO call_to_action SEM blogger post CMO advertising target_group PR Media Television c2c video customer loyalty_program demographics conversions data_visualization database b2c analytics search_engines website keyword pagerank cell_phone credit_card Internet linkedin facebook b2b marketing consumer landing_page google online_marketing Twitter business infographics crowdsourcing social_media social_network smo Search

Marketing blogs I like best

Main » 2011 » June » 21 » Under 25 and Over 54
8:41 AM
Under 25 and Over 54

The Power of Demographic Outliers

Nielsen’s Joe Stagaman and Pat McDonough presented findings at Consumer 360 on the opportunities that exist for marketers looking beyond traditional "sweet-spot” demographics. In fact, marketers who are only focusing on the traditional 25-54 age demographic are missing about 58 percent of the U.S. population totaling 180 million people, overlooking growth opportunities as baby boomers age and those under 25 wield increasing influence over household spending.

"A general understanding of those aged under 25 and over 54 is lacking,” said McDonough. "Many of the long-held beliefs about these groups’ purchasing and media habits are just plain wrong.”

Added by: Maria | Tags: conversions, loyalty_program, demographics, consumer, customer | Rating: 0.0/0
Total comments: 0
Name *:
Email *:
Code *:

Who is online?

Total online: 1
Guests: 1
Users: 0

Entries archive


«  June 2011  »