Maria Viszoczki - Marketing professional

Tag cloud

SEO call_to_action SEM blogger post CMO advertising target_group PR Media Television c2c video customer loyalty_program demographics conversions data_visualization database b2c analytics search_engines website keyword pagerank cell_phone credit_card Internet linkedin facebook b2b marketing consumer landing_page google online_marketing Twitter business infographics crowdsourcing social_media social_network smo Search

Marketing blogs I like best

Main » 2011 » August » 21 » Most People Have Never Heard of CTRL+F
9:46 PM
Most People Have Never Heard of CTRL+F

Hugh Pickens writes: Google search anthropologist Dan Russell says that 90 percent of people in his studies don't know how to use CTRL/Command + F to find a word in a document or web page.

'I do these field studies and I can't tell you how many hours I've sat in somebody's house as they've read through a long document trying to find the result they're looking for' - says Russell, who has studied thousands of people on how they search for stuff. 'At the end I'll say to them, "Let me show one little trick here," and very often people will say, "I can't believe I've been wasting my life!"

'Just like we learn to skim tables of content or look through an index or just skim chapter titles to find what we're looking for, we need to teach people about this CTRL+F thing' - says Alexis Madrigal. 'I probably use that trick 20 times per day and yet the vast majority of people don't use it at all' - writes Madrigal.

'We're talking about the future of almost all knowledge acquisition and yet schools don't spend nearly as much time on this skill as they do on other equally important areas.'

Read post and more than 560 comments: Slashdot
Added by: Maria | Tags: google, Search | Rating: 0.0/0
Total comments: 0
Name *:
Email *:
Code *:

Who is online?

Total online: 1
Guests: 1
Users: 0

Entries archive


«  August 2011  »