Maria Viszoczki - Marketing professional

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Main » 2011 » August » 18 » How To Optimize Landing Pages?
6:02 PM
How To Optimize Landing Pages?

An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.

With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.

Developing a high-converting landing page requires testing to understand the right mix of features and content to achieve the intended results. No marketer can ensure optimal performance from a landing page without proper testing.

To this point, let’s consider the following reasons and areas to test when creating effective B2B landing pages:

1. Proof
2. Give customers a vote
3. Elements to test:

Bullet Points
Call to Action
Thank you page

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Added by: Maria | Tags: b2b, customer, consumer, landing_page | Rating: 0.0/0
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