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Can Data Visualizations Change the Business Decision Game?
Terrence Kawaja of investment firm Luma Partners believes data visualizations can change the business decision game. He began with a simple strategy – make it easier for potential investors to see the path of how advertisers reach consumers. And, offer the content free of charge. The result was the highly popular "LUMAscapes” of the online ad industry.
His infographics, showcased in a Wall Street Journal article, represent how more than 1,200 companies fit into display, video, search engine, mobile, social and commerce online advertising. The goal is to show "large, strategic acquirers” including Google, Yahoo and Adobe potential targets for purchase. And, Kawaja helps make the deals.