Maria Viszoczki - Marketing professional

Tag cloud

SEO call_to_action SEM blogger post CMO advertising target_group PR Media Television c2c video customer loyalty_program demographics conversions data_visualization database b2c analytics search_engines website keyword pagerank cell_phone credit_card Internet linkedin facebook b2b marketing consumer landing_page google online_marketing Twitter business infographics crowdsourcing social_media social_network smo Search

Marketing blogs I like best

Main » 2011 » June » 17 » 12 Simple and Effective Segmentation Ideas
9:01 AM
12 Simple and Effective Segmentation Ideas

"Email is cheap!" "Social media is free!"

These two statements are reasons why many marketers are forced by their management (the ones making these statements) to send as many messages to the same set of consumer as possible - wrote Sundeep Kapur on Smart Data Collective.

There is value in focusing, personalizing, and reducing the amount of messages sent to consumers. Don't send everybody the same offer, don't mail them all at the same time either. Here are a dozen ideas to help you with simple segmentation:


  • Message type
  • Timing
  • Operational Segentation
  • Transactional Segmentation
  • Buyer/ non-buyer
  • Source-Code Segmentation
  • The "Brad” Segment
  • The Betting Pool
  • Exclusive/ Top Dogs
  • Sniff and Pow
  • Tuesday/ Thursday Segment
  • A:B Random split


Read more >>

Added by: Maria | Tags: conversions, customer, business | Rating: 0.0/0
Total comments: 0
Name *:
Email *:
Code *:

Who is online?

Total online: 1
Guests: 1
Users: 0

Entries archive

Calendar

«  June 2011  »
SuMoTuWeThFrSa
   1234
567891011
12131415161718
19202122232425
2627282930

Share